A shop opening has a fixed date, but the shopfront often depends on several decisions being made in the right order. Before requesting quotes for shop signs, work through this checklist with your designer, fit-out team and whoever manages the premises.
Start with the way customers approach
Photograph the shop from straight ahead and from both directions along the pavement. Include the neighbouring frontages and any awnings, trees or street furniture that interrupt the view. Mark the entrance if it is offset from the main window. These photographs help explain where the name needs to be visible and where a projecting sign might serve a different purpose from the fascia.
Survey the frontage before approving artwork
Record the available sign area, the condition of the surface and the location of cables, shutters and existing fixings. Treat early dimensions as a guide until the survey is complete. An artwork proof shows the arrangement of lettering, while the production specification needs to reflect the actual structure and access.
Make a list of what each sign must do
Give the fascia one clear job: identify the shop. Use the door for opening hours and practical information. Reserve a defined area of glazing for offers if those messages change regularly. For customers approaching side-on, assess whether an additional projection sign would improve recognition.
Build approvals into your programme
Identify who signs off artwork, who controls the frontage and who can confirm any permissions needed for the property. Share the programme with the shopfitters so finishes, electrical supplies and access are coordinated. Confirm when the frontage will be ready to measure and when it will be ready to install.
Send a brief that can be priced
Include your logo files, site photographs, approximate dimensions, preferred finishes and desired opening date. Separate essential signs from items that can follow later. Ask how installation, access equipment and removal of existing signage are treated in the quote, so you can compare equivalent scopes.
Explore the options for bespoke shop signage and share your shop opening brief with Technical Signs.
