Totems are tall, double-sided structures commonly found at shopping centers and petrol stations, now widely used at business premises, office complexes, and retail parks. Their large size and visibility from a distance make them ideal for company identification and as visual directories for site facilities.
Typically, totems feature a main panel for a company logo, with sub-panels displaying information like electronic clocks, temperature gauges, or illuminated sign boxes. Some variations include a single pole with a double-sided sign or larger systems with electronic displays for full-color graphics. Modern versions even offer slim outdoor LCD screens for flexible, eye-catching street displays.