As the days get shorter and the air turns crisp, your customers’ habits shift – and so should your signage. Whether you’re a cosy pub preparing for post-work pints or a retail store ramping up for Q4, autumn is the perfect time to reassess your signage setup.
Here’s your essential checklist to get your signage autumn-ready – and ensure your space is as inviting as ever.
1. Check Illumination: Is It Ready for Darker Evenings?
Longer nights mean signage lighting plays a bigger role in how your brand is seen.
- Are your fascia or projecting signs still shining bright?
- Do any LEDs need replacing or refreshing?
- Would halo illumination or trough lighting help your visibility?
If your signage isn’t standing out once the sun sets, it’s time for an upgrade.
2. Clean and Refresh Your Existing Signage
Autumn brings wind, rain, and debris – which quickly dull even the best-looking signs.
- Wipe down external signs and check for any water damage
- Review internal wayfinding or menus for scuffs, scratches, or fading
- Repaint or recoat weather-worn fascia panels
A quick refresh can make your space feel newly polished without a full rebrand.
3. Highlight Autumn Promotions and Seasonal Menus
Whether you’re launching a pumpkin-spiced drinks menu or hosting autumn events, your signage should reflect what’s happening now.
- Add window vinyls or A-boards to advertise seasonal promotions
- Update lightboxes or menu boards with autumn items
- Use signage to create moments – think autumnal quotes, cosy messaging, or warm colour palettes
Your signage can do more than inform – it can help set the mood.
4. Review Your Wayfinding
Shorter daylight hours and bad weather can make clear navigation even more important.
- Are entrances clearly marked and well-lit?
- Are internal directions easy to follow in low light?
- Is your emergency or back-of-house signage still up to spec?
Wayfinding isn’t just for new customers – it’s a silent service touchpoint that impacts everyone.
5. Prep for Q4: Plan Ahead
With Christmas around the corner, now’s the time to review:
- Any signage needed for festive campaigns or extended opening hours
- Lead times for manufacturing (we recommend placing Q4 orders early!)
- Any structural maintenance or installs to avoid colder weather delays
Early prep = less last-minute stress.
Let Autumn Work for You
Your signage doesn’t need a full overhaul – just a seasonal tune-up.
We help brands create signage that adapts with the seasons, keeps you visible year-round, and sets you up for success as footfall rises again in the lead-up to winter.
If you need help reviewing your current setup or planning a refresh, call us today.
For more signage tips visit the previous article: Post-Summer Refresh: Updating Retail Signage Ahead of Q4
