Choosing the right signage for your hospitality business is crucial for attracting customers and improving their experience.
Here’s a quick breakdown of the most common sign types used in the hospitality industry and how they can benefit your business.
Fascia Signs
Fascia signs are large signs typically mounted above your entrance or on the front of your building. They display your business name or logo, helping customers easily identify your establishment. These signs can be illuminated or non-illuminated depending on your needs.
Projection Signs
Projection signs extend from the building, making them highly visible from the street and sidewalk. They’re perfect for areas with high foot traffic or where your fascia sign might not be easily seen. Projection signs can be customised and illuminated for extra visibility at night.
Window Vinyls
Window vinyls are great for displaying your brand, business hours, or menu items on your windows. They attract attention while still allowing customers to look inside. They’re affordable, easy to update, and ideal for cafes, restaurants, and bars.
Internal Neon Signage
Neon signs create a lively, vibrant atmosphere in your space. Perfect for bars, restaurants, or coffee shops, they can showcase your business name, catchy slogans, or decorative designs, making your venue stand out and giving customers a memorable experience. Think Instagram worthy!
Wayfinding Signs
Clear wayfinding is essential for guiding customers to key areas like toilets or waiting areas. Signs such as “Please wait to be seated” or “Toilets downstairs” help reduce confusion and improve the flow of people throughout your business.
These are just a few of the most popular sign types, but they’re a great starting point, especially for hospitality businesses.
We hope this guide has helped you better understand what your business and customers need.
Let us help you create the perfect signage to enhance your visibility and elevate the customer experience.
