If you own a brick and mortar store, Instagram marketing should be your best ally. Word of mouth marketing is not only highly effective but also cost-free. By creating an enticing experience that your customers would love to share on Instagram, they can become your best promoters. Let’s discuss some easy ways to make your business premises Instagram-friendly.
Unique Interior Design: Does your business premise boast something that sets it apart? Whether it’s your branding, art decor choices, location, or something else, having a distinguishing feature can be a game-changer. Often, businesses gain attention on social media because they stand out from their competitors; they are not just another run-of-the-mill cafe or coffee shop.
Distinctive Architectural Design: If your space features historical elements or unique architecture, incorporate them into your branding. Give customers a reason to visit your premises, take a snap, and bring their friends along next time.
Creative Lighting: Business premises with visually stunning design and decor, including exceptional lighting fixtures, are automatically put higher on the visit list. These features provide the much-needed WOW-factor that catches attention and sets you apart.
Effective Signage: The popularity of faux neon signs in eateries and bars is on the rise and shows no signs of slowing down. You don’t need a complete interior overhaul to appeal to potential customers on Instagram. Simply dedicate one wall for a quote sign where visitors can take photos or create a seated area designed for photo opportunities. By the end of the night, these spots will likely pop up on Instagram feeds.
Showcasing the View: If your business premises offers a unique view, make sure to showcase it! Whether it overlooks the City of London, a beautiful green area, or a serene lake, encourage customers to visit and create photo opportunities. For instance, a restaurant or bar with a rooftop terrace is always a hit because customers know a perfect photo op awaits them.
Incorporating Nature: If you don’t have a natural green space ideal for photos, don’t fret. Bring the outdoors inside by incorporating plants, natural light, and elements of nature in your design. The trend of biophilic architecture has been around for a while, so hop on board by using feature walls like vertical plant walls, interior gardens, or planters.
Create a Unique Hashtag: Establish a dedicated hashtag for your business that people can use when sharing photos across various platforms. Scrolling through this Instagram hashtag will give potential customers an authentic feel for your premises before they visit in person.
By incorporating these elements, businesses can create a space that’s worth photographing, attracting potential customers and generating powerful word of mouth marketing.
For more signage tips check out our latest blog post on the website: Hanging Signs For Business
