If you want to create impact and stand head and shoulders above the competition, there is a lot you can do when it comes to signage. Rather than just settling for the single neat sign above the door of your shop, bar or restaurant, you might like to take a look at what’s available.
Totem or monolith signs are becoming increasingly popular and can be used for a wide variety of messaging.
What Are Totem Signs?
These are tall, slender signs that come in a range of different designs. Some act like road traffic signs. Others have neon installed and flash at passing trade. Some are box shaped. Some are permanent. Others temporary. Their purpose is to provide an enhanced visual impact that catches the eye of potential customers. They usually sit a little higher than eye level and can be seen from greater distances or above a large crowd.
Who Do They Work For?
Totem signs can work for practically any business and are used for a wide variety of purposes. They’re ideal for locations like hotels where they can be installed both internally and externally to both inform and advertise. The temporary variety are perfect for conference centres and trade events and can be put up in any location and then taken down and stored for later use.
If you take the time to look, you’ll see totem signs around any city centre for big brands, local councils and other organisations. Get the right design and put it in a good place and you can really enhance brand awareness and improve footfall to your business.
The Benefits of Totem Signs
Compared to other signs that you may have up and around your business, totem signs have a number of distinct advantages.
- They’re designed to rise above everything else so they can be seen from a greater distance and by more people.
- They greatly improve your brand visibility, especially if you are on a busy high street, city centre or at an event where there is a lot of competition for attention.
- They can be used for a variety of purposes. You might just want it to communicate your brand and location. You may, however, also want to use totem signs for promotions both instore and outside.
- While you can choose to have a permanent installation for your sign, you can also opt for temporary ones that can be moved from place to place or taken to specific events as and when you need it.
There’s no doubt that having the right signage for your business not only increases footfall but also raises brand awareness. Getting the balance right, however, can be challenging. That’s why you should always work with a professional signage company that can help you make the best decisions when it comes to design and location.
If you haven’t considered the potential of totem signs for your business yet, now is the perfect time to do so. Our professional and experienced signage team are on hand to give you all the support you need. Contact us today to find out more.
