There’s no doubt that these have been challenging times for the leisure industry, as it has been for other businesses. Many have been forced to close their doors and are only now getting back to full opening, even with a few restrictions still in place.
With the weather warming up and many people desperate to get out and about, there’s certainly a new sense of optimism around.
For leisure businesses that are opening their doors for the first time in a long while, reviewing that all-important signage is a good idea. Great signs not only inform and guide visitors but can also be used to keep everyone safe. Here’s our quick guide to what to focus on and maybe update.
Look at the World from Your Customer’s POV
The first thing to do is step back and take a long hard look at your existing signage. Does it need updating? Can it be more engaging and on-brand? What do you need to add? In some cases, you might be focused on giving things a refresh. You will almost certainly be adding signage designed to be covid friendly. Our tip is to ask yourself continuously what your customer is likely to think.
- In many cases, leisure outlets will be investing in additional signage to keep people safe. This may include directional signs, encouraging social distancing or highlighting nearby sanitation stations.
- Of course, directional signs also show your visitors and customers where they need to go. Things will be different depending on your sector, but you may have to help people navigate a particular route.
- Other signage will focus on information such as opening times and any special attractions that your business might be offering.
Consider Exterior Signage
It is important to look at not just interior but exterior signs. Many leisure outlets have outside facilities such as sports pitches and courts. If you run a zoo or theme park, of course, most of your facilities will be outside. Spend some time and take a fresh look at each area you have and make sure that the signage you have works for that particular location. You might, for example, have certain capacities allowed in certain areas to help maintain safety at all times.
Types of Signage for the Leisure Industry
Signage not only gives people information, but it can also bring the landscape to life in many different ways. It’s important to not just look at traditional approaches but see how assets like banners and floor graphics, for instance, can make a difference to the look and feel of your business.
Branding is essential when it comes to signage, especially if you want to stand out from the crowd. It’s all about engagement and what kind of experience you offer for visitors. Don’t be afraid to think outside of the box and make things memorable. The good news is that there is a wide range of different solutions available nowadays.
Working directly with a modern and experienced signage company like Technical Signs that has experience in the leisure industry can help your business see the possibilities for reopening post-pandemic. Not only can you keep your visitors safe with a range of banners, traditional signage, fascia signs, and floor and window graphics, but you can transform your space in a myriad of ways that make any visit more memorable.
For more signage tips check out our latest blog post on the website: Tips for Successful Signage in a Post Lockdown World