Whatever type of business you run, the chances are that you will have at least some type of signage. It’s a good idea to look at this and review it every so often. Great signage can do a lot for your business.

If you’re thinking of revamping and updating your signs, it’s best to take things slow and look at the whole picture and what you want to achieve. Here are our 5 top tips for getting it right the first time.

  1. Why Are You Revamping Your Signage?

One thing we would suggest is that you try to look at your business from the customer’s point of view. Go outside, and check what the exterior signage looks like. Does it attract the eye? What does it say about your business to the customer? Where could it be better?

Then head indoors and do the same thing. Is everything clear? Do you have enough directional signage to get people where they need to go? Is your branding visible and dynamic? There are lots of questions to ask but the first is whether your current signs are still fit for purpose.

 

 

  1. Where Does Your Branding Fit?

While it’s slightly outside the issue of signage (but not entirely as one leads into the other), this is also a good moment to consider your current branding. There’s no point in changing all the signs if you are suddenly also going to have second thoughts about improving your branding.

Are there changes you could implement now that would make your brand more visible to passing customers? Is it going to make a difference? It could be something as simple as changing the colour or font of your logo. A lot will depend on the nature of your business and how you want to present yourself to the public.

  1. How Much Will It Cost?

The next thing to consider is your budget and how much you can realistically afford. Particularly after the challenges of the pandemic, businesses have found themselves struggling with cash flow so it’s important to be realistic. The big issue is the return on investment. How will changing your signs and updating it improve footfall and customer retention? It’s important to note that new signage doesn’t have to cost the earth and is a good marketing tool that delivers an excellent return – as long as you get it right.

  1. Designing Your New Signage

The next consideration is who is going to design your new signs. You may be working with a marketing team on branding at the same time so it’s important to get input from all stakeholders so that they can have a joined-up approach. A good signage design team will not only be able to understand your needs but also inspire you and it’s important to choose them wisely.

 

 

  1. Adding Illumination

Whether to add illumination to your signage is another option to consider but one which is often ignored. You want your signage to be working for you 24/7 and attracting customers. Illuminated signage comes in many forms and can make you more visible on the high street, improve footfall and give you purchase in the minds of your potential customers.

 

For more signage tips check out our latest blog post on the website: Why Lobby & Reception Signs are Important

 

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