With more and more people returning to restaurants following the Covid pandemic, now might be a great time to review your menu board and how you can make them more attractive for customers.
Let’s face it, diners love browsing the menu board and seeing what restaurants have on offer. It’s a quick way to show people what specials you have on or even your full menu and what sort of restaurant you run. Done well it can add a new and exciting dimension to your establishment and could well increase footfall.
Restaurant Signage – Visibility
The first thing that you need to consider is the size and positioning of your restaurant menu board. For example, if you run a takeaway, the best place for it is undoubtedly behind the service counter where everyone can see it. You also have a good deal of space on which to get all your menu items clearly and concisely, including pricing.
For sit down restaurants, a menu board, particularly if it’s for specials, should be visible from most parts of the establishment and should be as attractive as possible. It helps to move around your restaurant and see things from the customer’s point of view.
Restaurant Signage – Clear Divisions
Just throwing different menu items onto your board can be confusing for diners and make it difficult for them to choose. Try to split your menu into sections – for example, starters, mains and puddings as well as meat and fish and vegetarian or vegan offerings. If you have a large takeaway menu, then splitting up according to food types or specific dishes can make sense. Always think about how you can make it easier for your diners to order and you won’t go wrong.
A great menu should not be generic, so this is also a great moment to add some attractive branding. This could mean, for example, including your restaurant font or adding your logo or specific colour combinations. This means that diners can see your menu from a distance and recognise who is producing it. It’s even more important if you are thinking of expanding and opening more outlets.
Keep Costs Simple
Menus shouldn’t have hidden costs, not least because it confuses and often annoys diners. Keep things simple when it comes to add-ons for items such as side extras or sauces.
Ideally, a great menu sign or board should have bags of personality. This fits in with the branding but there are a couple of extra things to consider.
You want your menu to stand out from the crowd, especially if you’re operating on a busy high street. You want something that might well attract attention from the street outside. Don’t go for bland, try to excite your potential customers as much as possible.
When to Change Your Menu Board
If you have an existing menu board, it’s a good idea to periodically review it and ask customers what they think. Updating your menu is one of the easiest ways to add a fresh look to your restaurant and it’s a lot easier than many people think.
For more signage tips check out our latest blog post on the website: Why Traditional Signage is Still Important for Hotels