With the hospitality industry in lockdown for the foreseeable future, why not spend your time taking a look at your branding, in particular your signage, and think about how it can be refreshed ready to re-open?
When we all get back on our feet, you can bet every business will be fighting for their place in the spotlight. Get ahead of the game, and consider building brand awareness NOW, instead of leaving it until later on in the year, or even into the next.
How do you do this? With your doors most likely shut – with the exception of food delivery services and essential stores – your exterior branding is really what matters now. Customers passing by on foot practising social distancing, those driving to the supermarket to shop for necessities, or our essential workers commuting to work will continue to see your signs. A great marketing strategy is to encourage those passing by – including your own employees – to take a snap of your new signage and share their photos across social media.
To encourage your customers, maybe offer a discount code or voucher to use in the future for those who tag you in a photo and keep your company name circulating on the internet.
For those of you who have shut your doors for the foreseeable future and are not continuing a food delivery service, hoarding is one of the most effective ways you can advertise your business to the world. Hoarding is a temporary fence constructed around a building site or a new store. The outer facing boards often feature advertisements.
Take advantage of these large scale marketing opportunities by placing hoarding around your closed restaurant, pub or bar. Let your customers know what they can look forward to when you re-open your doors.
For more inspiration, visit our Hoarding Design Ideas Pinterest Board.
Similarly, your shop windows are a great space to advertise your online presence to keep your audience feeling connected to you, and you connected to them. Let your customers know where they can find you online and how to stay up to date with your latest news, maybe include a hashtag or two that you follow in order to keep in touch.
Use this space to your advantage by making a statement regarding when you will be back in business. This might include “Coming Soon” or “Dates to be confirmed” signs, using specific dates as and when they become known.
When the time comes to re-open, you should have already considered re-branding your existing space! Consider all the details that may otherwise be overlooked. Remember to pay attention to your door signs – suggesting opening hours or the times you are closed – as well as internal signage, such as “Wait to be seated” signs, wayfinding or wall decor.
Your Marketing As A Whole
While you’re at it – and while we have extra times on our hands – why not take a look at your marketing as a whole. Re-consider your brand, being thoughtful about your logo, branding, and perhaps even your tagline too.
The visuals, content and the voice you use to talk to your customers are all important elements of the business that shouldn’t be overlooked
Get In Touch
Hopefully, we have inspired you to think outside the box! The best way to take advantage of your newfound freedom is to plan ahead and get ready to re-open in the future. Remember to do something different from your competitors and stand out from the crowd.
Explore all your signage options and find the winning combination for you and your brand by getting in touch with the team at Technical Signs today!
If you liked this post, why not try another? Take a look at our Custom Signage for the New Sci-Fi TV Show Avenue 5. See how many of our signs you can spot the HBO series while in self-isolation!