Grabbing your customer’s attention on the high street has never been so important. Finding new ways to do this with signage should help you stand out from the crowd once we get back to reopening after the lockdown.
One option is to invest in wall mounted signs which can be seen from a greater distance. They also help to create brand awareness for passing crowds. This is an affordable way to advertise your business and delivers a solid return on investment.
What Are Wall Mounted Signs?
Wall mounted signs are available in a wide array of shapes and sizes. The most obvious use of these types of signs is outside pubs and restaurants. These are often raised on posts or hanging high up above the front door and have been used by many businesses for centuries.
The benefit of a wall mounted sign is that it is separated from the s
urrounding visual noise and be seen from a greater distance.
Types of Wall Mounted Sign
- Oval flange: These are a cost-effective option and can be single and double-sided giving your business more visibility on both sides of the street.
- Rectangular flange: These are similar to the oval flange and are ideal for positioning over the door to your business.
- Vector wall frame: This is a more complex mounted sign and allows you greater scope in branding and graphic design. It can be ordered in various sizes up to A2 and really helps your business stand out.
Choose the Right Font/Colour Combination
Branding your signage so that customers can easily recognise your business is important! Just as creating a great design helps you stand out from the crowd on the high street.
Our first tip is to take a look at what signage your competitors have around you and think about how you can do things differently. Some colours work well together and help define each other; others can blur together, especially when viewed from a distance. Try to stick to a font that is not overly fussy and is easy to read from a distance.
Placement is Important
Placement for your wall mounted sign is also going to be key. Too low or too high and people either won’t be able to see your sign or won’t notice it. Again, it’s worth stepping down the high street and viewing your store, bar, restaurant, or café from the customer’s angle.
You will also want to consider investing in a lighted sign so that it is more visible once the nights start to draw in over autumn and winter.
Distance & Readability
The other thing to consider with your wall mounted sign is its readability from a distance. That means keeping your message clear and to the point so that people can see it from several feet away and know what sort of store or business you are. Ideally, keep your message simple and well defined and it should work for your business for many years to come.
For more signage tips check out our previous blog post: How Great Visuals Will Drive Footfall During Bounce-Back