Businesses have a lot of options when trying to market themselves. The explosion of social media and online advertising has meant that many have focused on the digital world almost exclusively. While this is no bad thing, if you have a bricks and mortar store or office, the traditional forms of marketing and advertising remain vitally important, especially your shop front.
Stand Out Signage
That includes your shop front signs, whether you’re a retail outlet, restaurant, or local solicitors. Making sure these stand out is critical. Most small and medium-sized businesses have limited budgets when it comes to branding and marketing. That old sign above the door of your establishment might seem okay but it’s important now and again to step back onto the street and look at it from your customer’s point of view.
Changing or updating to something more impressive can have several different benefits:
Raising Your Brand Profile
If your signage is disappearing into the chaotic design landscape surrounding your business, you might be wondering whether someone is going to notice you at all. Giving your signage a revamp is one way to suddenly boost your visibility and raise brand awareness.
Look at all the major brands around today and their designs are all memorable. It might just be time to think about how you can create something equally stunning that stands out from the crowd on your street.
Be the Difference
You need to look at your signage in context and how it fits with the surrounding businesses. How do you look different and stand out?
It might mean changing the lettering to something bolder and eye-catching. It could involve adding light and a bit of pizzazz to the area around your sign. Don’t be afraid to get creative and you may just see an increase in footfall to your business.
Cost and ROI
The price of marketing has come down in recent years but it’s still pretty expensive if you want to do it right.
Branded signage is a relatively cost-effective option and can benefit your business for many years to come. It requires little in the way of maintenance once installed and delivers a strong ROI for the price involved.
In the past, signs were just painted above the door and that was that. There are a lot more serious options nowadays if you want to stand out from the crowd. That includes state of the art digital signage displays that can really give your front of house that wow factor.
Being aware of the impact of your standout signage and the effect on the high street is critical in today’s competitive environment. It’s well worth stepping outside and asking the question: Can I do things better?
For more signage tips check out our latest blog post on the website: How to Make A Great Menu Board for Your Restaurant