The classic A-board sign is a staple of many high street businesses not just here in the UK but around the world. It’s convenient, portable and relatively low cost. And it does the job.
Whether you run a café, a bookshop or a corporate business in the insurance or legal sector, getting noticed by the passing public is extremely important. But if you don’t have the space for an A Board or just want something different then what are your alternatives?
The team at Technical Signs have the experience and know how to translate what you need into real signs across the needs for your business.
Light Up Your Signage
Lightboxes and other illuminated signage are a great way to attract customers to your business at any time of day. The latest LED signs are not only economic to run but they can make your shop, bar, restaurant, or café stand out 24 hours a day.
There are a variety of different signs that you can choose from, including backlit lettering to more artistically appealing poster boxes. It is a great way to brand your business and become a focal point for the high street. Our top tip: Where you position your lightbox or illuminated sign is especially important and can make a huge difference to your visibility.
Portable Flag Poles Stand Out
More and more high street businesses are opting for flag poles and portable banners that can be tailored to their brand and are a cheap and effective option to get yourself noticed. The great news is that you have all the advantages of A-Board signage as well as a few other ways to stand out from the crowd.
You can hang flags from the front of your building or opt for portable solutions that can be used on the street outside. Flag poles have one distinct advantage over A-board signs in that they can tower over the street and attract people from a distance. The good news is that they are also cost-effective and easy to brand.
Another option that works just as well as the traditional A-board sign is the poster frame. This gives you a lot more choice on what you want to display. Frames can be backlit for better visibility and you can use them to highlight special offers, your restaurant or bar menu, or simply create an engaging image that brings those customers a little closer.
You can use poster frames in the window of your business or have them outside to attract passing customers. As with any signage, it is important to take a step back and look at any design from your customers point of view.
Tips for Great Outdoor Signage
The first thing you need to do is step onto the street and see how your business looks to people passing by. This can a great help when you want to create compelling messages. Take a trip down your street and see how visible your business is. What could make a difference? A big, fluttering flagpole or an illuminated lightbox above the door?
Concept and colour are also particularly important. It is a good idea to see what your neighbours are doing and how you can make yourself stand out from the crowd. That does not mean choosing the most garish colours you can find to attract attention but how you can engage, excite, and attract those potential customers over the threshold.
The team at Technical Signs will work with you to take a look at your property and offer a range of approaches that will help you stand out from the crowd.
If you liked this post, why not try another? Take a look at our latest blog post; ‘Screens: They Don’t Have To Be A Boring Piece Of Plastic’ for the latest safety signage inspiration.