A new year is a new start for every business a time to reflect and plan for the future. So, why not embrace the arrival of 2020 by taking a look at your branding, in particular your signage, and think about how it can be refreshed? You may surprise yourself by finding that now is the ideal time to take a new look and who you are and what you do and see if your branding currently reflects your company.
Signage and Branding Refresh
Not sure that you have the time to spare to refresh your branding? Well, here are 4 reasons why refreshing your signage should be top of your list for the next 12 months.
You can attract new customers
The troublesome thing about signage is that those people who see it on a regular basis can often become used to it (even somewhat blind to it). This means that if you want to attract new customers or you want to keep your current client base interested, then a refreshed branding and new signage is a sure-fire way to do this.
Those who have become accustomed to your signage will start to notice you again and new clients will also be drawn to you too. Both of which will really help you to secure more sales and give your profits a boost.
You can find new creative ways to express your brand
Times have moved on when it comes to the design and look of signage, which means that if you think that there are better ways to get your brand out there, then maybe it is time to change. Not only can you try out different colours and styles but there are also new materials that can be made into signs, facias or internal shop fittings.
New signage means better energy usage and a reduced need for maintenance
It used to be the case that illuminated signage would use up lots of energy and also have a tendency to need to be repaired and maintained over time. Things have moved on since then, which means that signage is much better than it used to be. With the use of LED display, energy usage is definitely reduced, which will save you money.
As well as this, LED lights should last you around the 10-year mark, which means that they won’t need to be replaced on a regular basis. Saving you money in the long-term and making things that little bit easier for you too.
You can also look at your brand and sales copy
Changing your signage also means that it is a good idea to take a look at your business marketing as a whole. You can consider your brand, as in your logo and perhaps even your tagline; you can also think about your sales copy too. All important things that will help people to want to use your services or perhaps buy your product.
You may find that taking the time to look at all these aspects of your business, gives you the refresh and revitalisation that your business needs and before long you will be ready to present your newly branded and perfectly branded business for all to see.
