The look and feel of your commercial premises are critical in helping customers and clients to form a strong and positive opinion of your business. It’s essential to not just look at the inside of your business premises but how it appears to passing customers from the...
While you may be focused on the colour and font or the size of your signage, one thing many people forget about is the shape. This can have a profound effect on how customers perceive both your brand and your business itself. Here we look at the science behind the...