Five Modern Sign Types for Business Messaging
Modern Business Signage Branding and business messaging are key for modern businesses and signage is the way that they can convey a lot of their brand values in a physical way. Whether you are opening your first business premises or your 21st, signage is extremely important. For any type of brand, signage is needed to communicate with your customers! In every part of life, there are trends, and signage is no different. While some signs go out of fashion, some signs will always be needed! Shop Fascias come to mind. And there are also new ideas or styles that become popular such as traditional signwriting on modern businesses. When you are considering signage for your business space here are fiver modern signs types that can be used for your business space. Vehicle Wrapping You don’t have to stop at your premises, you can get your message out on vehicles too. Your imagination really is the limit to how great your vehicles can look. Traditional Signwriting This traditional type of signwriting is being seen more and more in businesses across the UK. This comes after seeing a resurgence in popularity. The brush-on-building approach is being used as more of an art form than a manufacturing process. To see some great examples of traditional signwriting used in modern businesses click here. A-Boards As long as businesses have been trading and trying to catch attention, A shaped pavement boards have been used. Today they can be bright and beautiful highlighting deals or offers to catch the eye of passers-by. In large business spaces they can also be used to denote different areas or uses for the space, and increasingly for modern businesses with key brand themes they have been used to highlight brand values as well as offers and deals. See some great examples of A-Boards here: https://www.technicalsigns.co.uk/sign-types/a-boards/ Shop Fascia Make sure your retail store, restaurant or any other customer-facing commercial space is putting its best face forward. This is probably the single biggest investment you can make into marketing your business. Technical Signs will make sure your business is easily identifiable, easy to locate, and looks great in any setting. See some great examples of Shop Fascias here. Projection Signs Used in all sectors, Projection signs are the most popular signage for UK businesses. They are also great in large stores at the end of aisles or in larger spaces such as conference centres or travel hubs to provide clear, easy to see information. Available in every shape you can imagine and created to you design specification. You can see some great examples here: https://www.technicalsigns.co.uk/sign-types/projection-signs/ The team at Technical Signs can create any type of signage or lighting that you can imagine! Let’s make your business messaging stand out in a crowded world. If you want to see more examples of our work or a little inspiration, check out our Cafe & Coffee Shop Signage board on Pinterest and have a browse. If you liked this post, why not try another? Take a look at our latest blog post; ‘Covid Screens & Signs for Your Business’ for our most recent safety signage.
Covid Screens & Signs for Your Business
Covid is impacting every part of business and personal life. This includes the way your business premises looks and operates. With Covid safety being at the heart of both new commercial design and adapting existing commercial spaces to be safe for both staff and customers, Covid Screens and signage have never been so important. Business Premises in the Time of Covid Until recently most business premises were designed to fit the maximum amount of people in at any one time. Most restaurants loved large groups and retail stores were organised to help move crowds through all their offerings. Today, with Covid in our midst new approaches have had to be learned and applied quickly and signage is one of the best tools any business has to inform and educate its customers. It does not mean however that signage has to be boring or not on-brand! As we are learning to live and do business with Covid measures in place your screens and signage can be made exciting… While giving the right advice to your customers. Here are some types of screens and signage that can work well to convey your Covid information: Covid Messaging on A-Boards A-Boards are one of the most useful tools for any pavement side business. Instead of offering deals, specials, and discounts, these boards can now be used to inform customers about the Covid rules for your business premises. This can be a reminder to wear masks or to keep socially distanced. Alternatively, it can give customers information on how to book if you are a restaurant or new opening hours. It could even hold a space to put new information including QR codes. Covid Screens for Offices Preventing the transmission of the virus is key for offices and screens are being installed to help with this across UK office buildings. With so many offices being open plan, desks are often close to each other. These screens give a great way to provide the separation needed to make these workspaces Covid secure. Because these screens can be made from transparent materials it ensures collaborative working is still easily available. This also means that anything can be printed on these screens, from motivational quotes to logos and branding. This helps them feel like an integral part of the workspace. Covid Screens for Retailers Now known as Covid screens, but previously describes as ‘sneeze screes’. These transparent screens are great for putting up around tills and other retail areas to provide a barrier between staff and customers. These can be made in any size, to fit full length or be tabletop and can be custom cut to fit the different areas of the shop. Covid Screens in Restaurants Screens in restaurants have been extremely useful in providing the separation needed for social distancing measures. Screens at the end of rows of tables, between tables and even to provide personal sections at a bar. Business owners are being very creative in how to separate their customers so they can feel comfortable coming in. Stickers, Posters & Stations Along with screens, one of the most useful tools for a business owner in getting their messaging seen are small signs across the space to reinforce and educate about the rules. So, stickers on the floor for customers to know where to stand is a great idea. Posters on the wall or hand sanitiser stations set up at strategic points also help customers comply with the regulations. Imaginative Signage Covid is a somber and serious reality that businesses have to adapt to. However, that does not mean that the signs, screens, and other changes cannot be done on brand and in an imaginative way. Whether you want to print garden flowers or fun quotes on screens, have colourful stickers on the floor, or brand values on office screens the team at Technical Signs can make the signage and screens you need, look and fit exactly as you want them to. See examples of our screens here: https://www.technicalsigns.co.uk/sign-types/covid-screens/ Check out our Covid Screens & Safety Signage board on Pinterest if you’re looking for inspiration! If you liked this post, why not try another? Take a look at our latest blog post; ‘Colour Theory: How It Should Influence Your Sign Design’ for colour & design inspiration.
